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Functional Components of CRM


1. Sales applications   

Common applications include calendar and scheduling, contact and account management; compensation; opportunity and pipeline management; sales forecasting; proposal generation and management; pricing; territory assignment and management; and expense reporting.


2. Marketing applications    

These include web based and traditional marketing campaign planning, execution, and analysis; list generation and management; budgeting and forecasting; collateral generation and marketing materials management.       

3. Customer service and support applications.      

These include customer care; incident, defect and order tracking; field service; problem and solution database; repair scheduling and dispatching; service agreements and contracts; and service request management.

Comments

  1. UnknownMay 6, 2020 at 2:18 AM

    Great blog on CRM software thanks for sharing. Expense Report Software | Expense Tracker

    ReplyDelete
  2. AnonymousDecember 3, 2024 at 10:36 PM

    Thank you for providing this information. If you want Marine Transit Insurance Broker Brisbane then contact Integrity Insurance Solution the Best in this insurance market

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  3. HarikaApril 29, 2025 at 12:09 AM

    The functional components of CRM typically include sales automation, marketing automation, and customer service management. Together, these features help businesses manage leads, streamline communications, personalize marketing efforts, and provide consistent support—ultimately improving customer satisfaction and retention. Good to see such a nice Blog Posts CRM for Lead Tracking

    ReplyDelete

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